International Year One

Modules

The modules you’ll be studying have been specially designed to fully prepare you for the challenges of undergraduate degrees at Coventry University London.

Academic English Skills aims to provide you with thorough training in the language and related academic skills which will enable you to best achieve your academic potential at University. These skills include the processes of academic writing, effective and extensive reading strategies, effective participation in seminars and delivery of presentations, and listening to and recording information effectively from lectures. You will also develop the accuracy and range of written and spoken language required to use language effectively and appropriately, with clarity and confidence in an academic context.

This module will give you a basic grounding in financial and management accounting which will be provide a basis for further personal development in work and further study, whatever career you decide to enter into. The module will progress from the understanding of the basic financial statements through to interpretation and critical analysis of these. The provision of internal information to aid management will also be covered, together with some of the fundamental techniques that are used for costing, pricing and appraising decisions.

This unit aims to provide learners with an introduction to the fundamental concepts and principles that underpin the marketing process. In addition, it examines the role and practice of marketing within the changing business environment. This unit will provide all learners with a concise and contemporary overview of marketing, and give them the knowledge and skills to underpin further study in the specialist field of marketing.

This module focuses on the difference and diversity of business cultures across the world. The module will look at management theory in the context of globalisation, and considers international business cultures with reference to their national culture.This module will also give students an understanding of how decision-makers are affected by the forces arising at the international level caused by increasing globalisation.

This is a double module which will allow you to develop an understanding of the principles of Management Economics and Marketing. It will enable you to understand the behaviour of markets and the responses of businesses to that behaviour through your marketing activities, The module will also equip you with the confidence and knowledge to develop an understanding of marketing theory and practice and develop the skills to produce a well-researched marketing plan, through the application of relevant economic theories.

In this module you will develop and apply knowledge and understanding of structure, operation, the management of organisations and the motivation of people who work in them. You will relate your study to real organisational settings by applying theories in such a way as to suggest management actions. In so doing they will be explain to explain how organisational performance can be improved through better use of people.

Coventry University subject rankings

Coventry University is ranked 13th in the UK and has an excellent reputation for many subjects. The University is ranked 3rd for Hospitality, Event Management & Tourism, and 15th for Business, Management and Marketing in The Guardian University League Table 2020, so you can be confident in the quality of your intended progression degree.

Skills for a successful career

All of our International Study Centre courses are integrated with our CareerAhead programme, a specialist career skills development programme to help prepare you for the world of work. Learn more about CareerAhead.